In terms of recognizable organization names, the Catholic Church has to rank near the top. But, does it view itself as a brand to be marketed?
Vatican official thinks Catholic brand will be defined locally
Church has presence at convergence of interactive, film, music industries
During the early evening of March 11, 59-year-old Bishop Paul Tighe worked his way through the hallways of the Austin Convention Center, weaving his way through thousands of young people who were in town attending the South by Southwest Festival, more commonly known as SXSW.