Introduced March 14, the #OwnYourFaith campaign opened with advertisements in the print and online versions of the Wall Street Journal, radio stations in select markets and “street marketing” through efforts such as widespread placement of posters to reach people in the course of everyday life.
Catholic parishes could start using marketing to promote their events.
We can no longer do same old, same old in our parishes. We need to start selling the sizzle and see who comes to try the steak.
In terms of recognizable organization names, the Catholic Church has to rank near the top. But, does it view itself as a brand to be marketed?
