Introduced March 14, the #OwnYourFaith campaign opened with advertisements in the print and online versions of the Wall Street Journal, radio stations in select markets and “street marketing” through efforts such as widespread placement of posters to reach people in the course of everyday life.
America Media launches marketing campaign to reach committed Catholics
Selling the sizzle at a parish near you
Catholic parishes could start using marketing to promote their events.
Greg Erlandson: Selling the sizzle at a parish near you
We can no longer do same old, same old in our parishes. We need to start selling the sizzle and see who comes to try the steak.
Vatican official thinks Catholic brand will be defined locally
In terms of recognizable organization names, the Catholic Church has to rank near the top. But, does it view itself as a brand to be marketed?